Welcome to the Stakeholder Management module. This 16 credits module is aimed at equipping learners with knowledge of the public relations practice. This will be done by thoroughly examining the public consulting as well as internal public relations departments within organisations. Stakeholders are an integral part of any organisation; whether profit or non-profit. This module will also focus on identifying and analysing organisational stakeholders and examine suitable ways to create relationships with them. The module will also take you through aspects of branding and brand relationships.